Why the debate on Nudge is a red herring (tapped out on my phone during the #LSEnudge debate):
1. We’ve previously designed services thinking everyone is an in-control homo economicus. There’s loads of recent evidence on what we’re like. Why not use it?
How not understanding our biases leads to unintended consequences
A small, but growing number of people have studied decision science and/or use its insights to earn a living. I’m lucky to be one of them.
I’m delighted to see communities of practicedeveloping, and I’ve noticed the (apparently) high proportion of jobs…
Consumers are people, too
This blog isn’t about sustainability. It’s about decision-making – and especially framing. But I…
Doing it better, using behavioural insights #WithTheGrain #localgov #behaviourchange
I Have a Dream (about behavioural insights)
A quick thought, prompted by the coverage last week of the 50th anniversary of Martin Luther King’s celebrated ‘I have a dream’ speech. The most quoted sentence is:
I have a dream that my four little children will one day live in a nation where they will…